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August 17, 2014

Q&A: @ZadaraStorage Showcases its Enterprise #Storage as a Service Solution at #VMworld 2014 - In the Innovator's Pavilion

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As part of VMblog's live VMworld 2014 coverage coming up this month, we're getting our schedule ready to learn as much as we can, as quickly as we can.  And I know attendees are doing the same.  The event is always jam packed with information coming in from every which way, so it is important to come up with a good game plan to try and follow as best you can throughout the event.  Part of our game plan is to get the lay of the land and figure out who will be on the exhibitor show floor.  Much like previous years, the sponsor list for VMworld 2014 is long and worthy, making it even more important to know ahead of time the who, where and what.

This time, we're focusing in on Zadara Storage, a pioneer provider of enterprise storage as a service (STaaS), delivering high-performance, highly available and predictable (QoS) file and block storage, in a pay-as-you-go model for on-premise deployment and via global service providers.  And I can't wait to visit with them on the show floor.  

VMblog:  Your company is sponsoring the upcoming VMworld 2014 event.  Where can people find you?

Zadara Storage:  We have a kiosk in the Innovator's Pavilion. This will be our last year in the Innovator's Pavilion, because next year we will be too old to participate. We grow up so fast....

VMblog:  What is the key takeaway message that attendees can bring back with them to explain your technology to their boss?

Zadara Storage:  For the first time, customers can have on-premises storage with all the capabilities they like yet without the pain and suffering typically associated with enterprise storage. Imagine not having to plan years in advance, go through painful migrations every few years, or lose sleep over deploying new applications and disrupting existing ones. This is why Zadara is Storage Done Right (finally).

VMblog:  And why should attendees put you on their MUST SEE list this year?

Zadara Storage:  Because we're the only ones not trying to cram storage down customers' throats. We don't even sell our storage. We provide it fully as a service, with consumption-based OpEx pricing, remote management, and the ability to start small and grow only as needed. Over is the era of agonizing over storage.

VMblog:  What do you like most about sponsoring VMworld?

Zadara Storage:  It's a conference for people who want flexible infrastructure that does what they need, when they need it. And because we do for storage what VMware did for servers, we must be at VMworld so that customers know that help has arrived.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth this year?  

Zadara Storage:  Create a custom configured SAN/NAS storage array in 90 seconds. Then change it on the fly. Grow it, shrink it, make it go faster, make it go slower. It's not magic. It's storage done right.

VMblog:  And can you explain to readers why your product or service is considered unique? 

Zadara Storage:  No one else offers enterprise storage as an on-premises managed service, with elasticity, multi-tenancy, and no long-term commitment.

VMblog:  Most VMworld attendees enjoy a good giveaway or trade show tchotchke.  What can we expect to find at your booth?

Zadara Storage:  We focus on great products, not glitz and glamour. As a token of appreciation for visitors' time, we have USB sticks which double as bottle openers. Like Zadara, it's a storage product, but with perspective.

VMblog:  What are you guys looking forward to most at VMworld this year?

Zadara Storage:  Discussing our recently announced OPaaS (on-premise as a service) offering, and our VMworld announcement of iSER support.

VMblog:  What keeps you coming back to this event?

Zadara Storage:  This is our 2nd year in a row sponsoring. It's the attendees who keeps us coming back. We meet users of IT who are in search of solutions for real problems. There is nothing we love more than helping them.

VMblog:  Finally, based on past experiences, what are you looking forward to most at this year's event?

Zadara Storage:  Meeting new people!  VMworld is about making connections for the long term.


I couldn't agree more.  Get ready to meet Zadara Storage.  Make sure to check them out on the show floor this year in the Innovator's Pavilion. 


Last modified on August 17, 2014
David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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