August 06, 2019

Zadara Helps Channel Deliver Enterprise Storage-as-a-Service without Adding Cost or Complexity to Operations

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Zadara Storage Inc., a pioneer in enterprise storage-as-a-service, today announced the launch of their Zadara Service Provider (ZSP) program. The full-featured program expands business opportunities for channel partners and enables them to offer simplified enterprise storage-as-a-service. Zadara solutions help partners avoid the complexities inherent in competitive offerings from legacy providers - while offering rich margins of 30% and more.

The shift away from expensive, vendor-locked, big-iron legacy storage is on, and enterprise storage is increasingly moving to the cloud: IDC forecasts the worldwide cloud IT infrastructure market will reach $88.6 billion by 2022. Zadara is the first and only company to offer enterprise storage as a complete service, available on premises and in the cloud. Zadara transforms storage-related costs from a variable mix of equipment and management expenses to a predictable, on-demand, pay-per-use, elastic service that greatly simplifies planning, streamlines budgeting and improves ROI. Zadara represents an ideal solution for both resellers and customers by delivering a competitive edge to resellers - with no upfront costs.

Channel partners can choose from three levels of involvement (Bronze, Silver and Gold) to fit their business needs. Benefits of becoming a ZSP member include, but are not limited to:

  • Deal Registration Tool - Approved registered deals entitle service providers to a rebate of up to 20%.
  • Service Provider Portal - All service providers have access to the Service Provider Portal, which includes marketing resources available at no cost.
  • Co-op Marketing Funds - Funds are allocated for use toward joint marketing efforts between Zadara and its Silver and Gold level service providers.
  • RFP Proposal Assistance - Zadara offers technical and sales assistance for Silver and Gold level service providers to quote storage-as-a-service opportunities.
  • Technical Professional Support - Available 24/7 to all service providers.
  • Comprehensive Training Curriculum - Access to a variety of programs and tools to help grow business.

"At a time when storage can be the bane of an enterprise's existence, we're excited to bring a truly value-added solution to the channel," says Roland Serna, vice president of channel sales and alliances for Zadara. "We see ourselves as ‘freedom fighters' - in the sense that we're giving our partners the ammunition they need to break away from old business models that involved selling CapEx storage. We're on a mission to enable the channel to confidently embrace the future - and enterprise storage-as-a-service is the future."

Zadara solutions are available to resellers and service providers through distributors Ingram Micro, Promark and Lifeboat. For more information about Zadara and to sign up to become a ZSP partner, please visit

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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