September 30, 2019

KubeCon 2019 Q&A: Lacework Will Showcase Its Comprehensive Platform Approach to Security for Modern Environments at Booth S105

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Are you attending KubeCon 2019 in San Diego in November?  If so, I invite you to add Lacework to your MUST SEE list of vendors.

KubeCon 2019 is shaping up to be a fantastic event!  And the number of sponsoring vendors at this year's show is extremely impressive as the show continues to grow in scope and size!  One of the companies that will be on VMblog's MUST SEE list this year at the event is Lacework.  Lacework delivers a complete cloud security platform for the entire IT infrastructure, from DevOps and orchestration environments to cloud and hybrid workloads. Unlike conventional security tools built for static datacenters, Lacework is designed to self-adapt to the cloud’s ever-changing configurations to provide visibility and intrusion detection that helps enterprises keep their data and resources safe. 

Read this exclusive pre-show interview between VMblog and Lacework to learn what they have planned for the upcoming KubeCon North America 2019 event and why you need to visit their booth.


VMblog:  As a KubeCon 2019 sponsor, how can people find you at the show? 

Lacework:  Find Lacework on the show floor at booth S105. We'll have our resident container and K8 experts on staff to chat cloud, and answer any questions you may have. Learn more at

VMblog:  Is there anything interesting or unique about your booth?  Is there a theme this year? 

Lacework:  We're going to be emphasizing our platform approach to cloud and container security. To help attendees understand the significance of this, we'll have our product experts in the booth to provide thorough overview information. They'll also be able to go deep into use cases and learn how attendees are using Kubernetes within their organizations.

VMblog:  If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?

Lacework:  Lacework brings a comprehensive platform approach to security for modern environments. So why this this important? Well, as organizations operate in an environment from build time and DevOps into run time with workloads and accounts, it's far more efficient and accurate to apply a single security platform across this entire continuous set of operations. Additionally, companies are using a mix of cloud, containers, on-prem, bare metal, and other ways to create and transact data and users. Point products for each of these scenarios does not give the level of insight required to effectively identify vulnerabilities. But having a platform provides deep visibility into activities, irrespective of how related or unrelated they are.

VMblog:  What are some of the reasons why you believe a KubeCon attendee should add you to their MUST SEE list?

Lacework:  Well, for one thing, our "RUN K8S" shirts and stickers are a huge hit! Secondly, we'd like the opportunity to meet with those running Kubernetes in order to understand how they operate and what their security concerns are. KubeCon gives us a unique chance to have really meaningful, honest conversations with the people who know the space best.

VMblog:  You all sponsored KubeCon before.  What brings you back as a sponsor this year? 

Lacework:  Lacework sponsored last year and agreed - from our CEO to our development team - that KubeCon is THE single best source of information and proximity to smart, forward thinking Kubernetes experts.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth? 

Lacework:  Readers will get a chance to see how we approach security with a comprehensive, build-time to run-time approach. They'll be able to see how our behavioral anomaly detection achieves more accurate understanding of risks and vulnerabilities. 

VMblog:  Thinking about your company, give readers a few reasons why your product or service is considered unique. 


  • Lacework is the only purpose-built security platform solution on the market. Others treat DevOps, workloads, containers, etc all as separate things to be monitored.
  • We use an agent-based approach that delivers more reliable alerts.
  • Our approach uses behavioral anomaly detection, which means we're not alerting on rules, but on actual behavior.

VMblog:  How does your company and product fit within the container or cloud ecosystem?

Lacework:  Lacework provides container and Kubernetes security as part of our platform approach. Our customers are doing significant container development and to be able to apply the Lacework platform gives them visibility to be able to address vulnerabilities both during development and when applications are running.

VMblog:  What would you say to prospective attendees who are thinking about attending KubeCon but aren't sure if it's worth it or not?

Lacework:  It's most definitely worth it; there is no better collection of people thinking about container development than can be found at KubeCon.

VMblog:  What do you think we need to do collectively as an ecosystem to strengthen the industry?

Lacework:  That's a layup for a security vendor, but seriously, if companies want to innovate and move fast, they have to do a better job of protecting their data and their users' data.

VMblog:  At what stage do you feel we are at with regard to containers?

Lacework:  Some days it seems like we're finally crossing the chasm; but because there is so much innovation in this market, it can also feel like we haven't truly achieved a full understanding of what containers are able to do, especially for organizations that are using containers in hybrid, complex environments. The ability to change how development is done equates both to the IT and cloud maturity of the organization, and also with their willingness to innovate. So, from that standpoint, containers are widely accepted (and for good reason), but we haven't seen the extent of what containers can do, so it's hard to evaluate just where they stand in terms of market maturity.

VMblog:  What do you attribute to KubeCon's growing success this year?

Lacework:  Containers provide a completely new dimension to development, and although they are a technology topic, the impact of rapidly creating and delivering through containers has improved the economic outlook for many organizations.

VMblog:  What do you hope to come away with from exhibiting at KubeCon? What does success look like?

Lacework:  Success for us is that we leave the event smarter about the needs of container users and developers.

VMblog:  Do you have any tips for first time attendees that you'd like to share?

Lacework:  Size doesn't matter. There will be Kubernetes users from organizations of all different types, sizes, verticals - you'll be surprised at the level of innovation and maturity that even really small, new companies have. At the same time, some of the "old guard" have really prescient developers building insanely cool stuff. 

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Lacework:  Our "RUN K8S" stickers and shirts have become have-to items for all the containerati

lacework run k8s

VMblog:  Does your company have any speaking sessions during the show? If so, can you give us the who, what, when and where?

Lacework:  Catch Lacework CEO on the BrightTALK Panel: Building and Scaling Applications the Kubernetes Way.

Containers have revolutionized application development - in particular the way they're built and scaled. This in turn leads to challenges with security, storage and networking, as well as the complexities faced with deploying to the public cloud or on-premise servers. Join Kubernetes experts as they show how to build and scale Kubernetes applications without the chaos.

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.


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