August 14, 2018

VMworld 2018 Q&A: Densify Showcases Next-Generation Cloud Optimization at Booth 1178

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Are you attending VMworld 2018 in Las Vegas, NV?  If so, I invite you to add Densify to your MUST SEE list of vendors. 

With so many vendors exhibiting at VMworld, how do you know which booths to visit and who to get on your busy schedule?  One of the companies on VMblog's MUST SEE list this year is Densify.  They are delivering a next-generation cloud optimization service that automatically matches application demands with the right cloud resources in real time using a patented machine learning analytics engine.  This stuff is cool.  They can find the optimal cloud resource for each application by continuously learning your applications’ usage patterns and analyzing this data against complete understanding of cloud service offerings and pricing across all major cloud providers.

Read this exclusive pre-show interview with Densify to learn what they have planned for the upcoming VMworld 2018 event.

VMblog:  As a VMworld 2018 sponsor, how can people find you this year?

Densify:  We have a strong contingent of people attending this year, a group of 18 that's comprised of multiple departments. We're all excited to get to speak to the people living and breathing the challenges we solve.  The Densify booth is number 1178 this year.  We're a Silver Sponsor with a 20x20 booth with an intergalactic theme, including lightsabers. As far as finding us goes, we actually have a column advertisement this year featuring a little boy pretending to fly, "Imagine Cloud Services Perfectly Matched for Your Applications 24/7" pointing people to our booth #1178.

VMblog:  Is there anything unique about this year's booth setup?  Do you have a theme?

Densify:  We're taking our booth visitors to a far-off galaxy. You'll probably notice the lightsabers we're giving out first.  Come stop by to get one and take a picture at our star destroyer selfie wall.  

VMblog:  Can you give readers a few reasons why your product or service is considered unique? 

Densify:  Densify solves a cloud management challenge which is the inability to automate the process of quickly and correctly identifying the right resources for their applications. Densify makes applications self-aware of their exact resource requirements, enabling them to automatically optimize themselves 24/7, both on-premises and in the cloud. We consider this ‘next-generation' cloud optimization service. 

VMblog:  Why should a VMworld attendee add you to their MUST SEE list?

Densify:  Densify is the only Cloud Optimization solution in the market that uses machine-learning to make applications self-aware of their precise resource requirements, enabling them to automatically optimize themselves. Applications now continuously get the resources they need at the lowest possible cost.  The best part is you can try it for free

VMblog:  What are you looking forward to most at VMworld this year?

Densify:  We love connecting with our customers and prospects.  The best part of a show is when we hear, "This is exactly my challenge and what I'm trying to solve."  That's what makes our job all worth it in the end to see we are actually making an impact on the IT world. 

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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