VMblog:  Before we dive into AWS re:Invent specifics, can you give our readers a brief overview of your company and what sets you apart from others in the market?

Bill Peterson:  Sumo Logic's mission is to help make the digital world faster, reliable and more secure. We enable Dev, Sec and Ops teams to collaborate and resolve the hardest questions facing digital companies, powered by data-driven, actionable insights.

With our AI-powered SaaS Log Analytics Platform, organizations can unify and analyze enterprise data, translating it into actionable insights. Through our platform, flexible pricing, and unified interface, we have removed the economic and collaboration barriers to ingesting, storing and analyzing all logs in one place. This single source of truth enables Dev, Sec and Ops teams to simplify complexity, collaborate efficiently, and accelerate data-driven decisions that drive business value. Customers worldwide rely on Sumo Logic to ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures.

VMblog:  How can attendees of the event find you?  What do you have planned at your booth this year?  What type of things will attendees be able to do at your booth?

Peterson:  Come by and visit our team at booth #1727! In addition to our Sumo swag, we will be showcasing demos of new AI innovations fueled by logs across observability and security that help DevSecOps teams accelerate troubleshooting through curated workflows for AWS services. To learn more, visit: https://www.sumologic.com/aws-reinvent/

VMblog:  Which of your products or solutions will you be highlighting at AWS re:Invent 2024, and why are they particularly relevant for today's AWS users?

Peterson:  In our booth #1727, we will be showcasing a number of AI innovations and a future-forward approach to dynamic observability with AI and logs at the core, all in a new unified user interface including:

• Sumo Logic Mo Copilot: Speed up MTTR with natural language and generative suggestions

• Sumo Logic Cloud SIEM: Automation, Correlation and actionable insights for your security team.

• Monitoring and Troubleshooting: Faster remediations and more accurate monitoring with atomic-level logs.

• Sumo Logic AI-driven Alerts: Reducing alert fatigue and false alerts while automating everyday events.

• Logs for Security: Cover your cloud, security and compliance with investigation, organization and visualization.
  

VMblog:  How does your technology specifically complement or enhance AWS services, and what unique value proposition do you offer to AWS customers?

Peterson:  Our longtime partnership with AWS has allowed us to jointly deliver a significant return on investment to its customers through innovative integrations across security and observability that deliver immediate value. Our technology complements and enhances AWS services by providing advanced cloud-native log management, monitoring, and analytics capabilities that integrate seamlessly with AWS infrastructure and tools. Together, Sumo Logic and AWS enable organizations to gain deeper operational insights, optimize performance, improve security, and ensure cost efficiency.

Seamless Integration with AWS Services

Sumo Logic seamlessly integrates directly with many core AWS services, offering comprehensive visibility across the AWS ecosystem, including AWS Observability, AWS CloudWatch, AWS CloudTrail, AWS Lambda and more. Sumo Logic has also secured many AWS Competencies across cloud operations, security, DevOps and verticals such as retail, education, finserv and government.

VMblog:  With AI and machine learning being hot topics, how is your company incorporating these technologies to improve cloud operations and management?

Peterson:  Sumo Logic is leveraging AI and machine learning (ML) to enhance cloud operations and management in several key ways, aligning with the growing trend of applying advanced technologies to improve operational efficiency and performance monitoring in the cloud. Here's how Sumo Logic is incorporating these technologies:

• AI and ML-powered Anomaly Detection and Predictive Analytics
• Log and Metric correlation with contextual insights
• Root Cause Analysis and Incident Resolution
• Security Threat Detection and Monitoring
• Automated Dashboards and Chatbots/Virtual Assistants

Check out this link to learn more about how we harness AI and ML.

VMblog: What trends are you seeing on the horizon for 2025?

Peterson:  In 2025, dynamic observability will emerge as a key trend, reshaping how organizations monitor and manage complex, distributed systems. As systems grow increasingly intricate, static approaches to observability will no longer suffice. The focus will shift toward more adaptive, real-time solutions that can continuously adjust to changing environments and workloads.

Dynamic observability will integrate logs, metrics, and traces in a unified, fluid framework, offering businesses a comprehensive, up-to-the-minute view of their entire technology stack. With the aid of AI and machine learning, these platforms will not only surface issues but proactively anticipate and resolve potential problems, enabling faster incident response and more resilient systems. This shift toward dynamic, context-aware observability will empower organizations to stay ahead of disruptions, ensuring seamless performance in a rapidly evolving digital landscape.

VMblog:  Cost optimization in the cloud remains a crucial concern - how does your solution help organizations maximize their AWS investment?

Peterson:  Sumo Logic offers several key capabilities to help organizations maximize their AWS investment by providing visibility into cloud usage and spending, enabling data-driven decisions to optimize costs, and improving overall operational efficiency. Here's how Sumo Logic solutions can support AWS cost optimization:

• Comprehensive Monitoring and Insights - Sumo Logic provides real-time monitoring of AWS resources and services across both observability and security use cases, allowing customers to track usage patterns, identify inefficiencies, and highlight areas for cost reduction.

• Cost Allocation Visibility - By integrating AWS CloudWatch and CloudTrail logs with Sumo Logic, customers can gain deeper visibility into how their AWS services are being used. This allows customers to see which resources consume the most and where adjustments can be made.

• Cost and Usage Analysis - Sumo Logic aggregates and analyzes logs from AWS services like EC2, S3, RDS, Lambda, and more. This helps customers understand the detailed usage patterns, performance, and cost implications of cloud resources. In addition, users can analyze historical data and usage patterns to help forecast future costs, allowing organizations to make proactive decisions about resource scaling or shifting workloads to more cost-effective services.
  

VMblog:  Is your company sponsoring any type of party or get together during the event that you'd like to notify attendees about?

Peterson:  Yes! We are bringing back our wildly popular Sumo Slam Jam at the Omnia on Wednesday, December 4. This is an electrifying night of adrenaline-pumping action as world-champion male and female sumo wrestlers bring the ancient art and fierce sport of sumo to life! This will sell out, so I encourage folks to reserve their spot ASAP.