VMblog: Before we jump in, can you tell us a little bit about the company?
Aaron Addison: LG Electronics is a global technology company well-known for its innovative products and solutions. Founded in 1958 and headquartered in South Korea, LG has grown into a diverse and leading player in various industries, including consumer electronics, home appliances, air solutions, vehicle components and more. We also have a Business Solutions division that serves commercial customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government, and industrial markets. Our commitment to cutting-edge research and development in the commercial space has enabled us to create a broad range of products that enhance people's lives and businesses worldwide.
VMblog: Talk about your technology. Explain the types of problems you solve, and how you are considered unique.
Addison: LG offers a range of cutting-edge technology solutions tailored for EUC and cloud computing environments. Engineered for superior performance, energy efficiency, and dependable connectivity, our cloud devices serve as endpoints for users accessing virtual desktops hosted across diverse infrastructures.
Equipped with robust processors and advanced graphics capabilities, our cloud endpoints provide a near-native desktop experience. They support multiple display outputs and USB peripherals and are compatible with various virtual desktop protocols, ensuring seamless integration with virtualization solutions.
Our cloud endpoints bridge the gap between on-premises and cloud-based virtual desktops. They provide a secure and flexible means for users to access virtual desktops from anywhere with an internet connection. These devices are particularly valuable for organizations embracing hybrid or fully cloud based VDI deployments.
VMblog: How do you partner with IGEL? What does that partnership look like? How long have you been a partner?
Addison: LG has been unwavering in its commitment to providing the ultimate endpoint solution for seamless cloud connectivity. Through our work with IGEL and their groundbreaking software-defined endpoint management solutions in OS 12, we have achieved a comprehensive approach toward realizing this vision. Since 2018, LG and IGEL have been allies, and as our collaboration continues to flourish, we eagerly anticipate unveiling additional innovative products to the market.
At LG, we place our customers at the heart of everything we do. That's why we recognize the immense value that IGEL's solutions bring to the table. By integrating their cutting-edge technology with our expertise in endpoint hardware, we've been able to offer our customers a complete solution that not only meets but exceeds their expectations for cloud connectivity and endpoint management.
Our partnership with IGEL is not just another collaboration; it's a unique fusion of innovation and shared commitment to pushing the boundaries of what's possible in endpoint management. Together, we're not only providing industry-leading solutions to our customers but also shaping the future of cloud connectivity and endpoint computing.
And as the saying goes, "You can't spell IGEL without LG!" This mantra encapsulates the deep integration and symbiotic relationship between our two companies. We look forward to continuing our journey with IGEL, delivering revolutionary products and solutions that empower businesses worldwide to thrive in the digital age.
VMblog: What do you plan to show off at your booth at IGEL DISRUPT 2024?
Addison: Inside the LG booth at Disrupt this year, we'll highlight the importance of the user experience. We'll showcase a curated selection from our LG device lineup featuring embedded IGEL OS. You'll be able to see how our solution provides secure access to digital workspaces for safe and productive user experiences today and in the future. We're focused on ensuring our customers have a modern workspace that allows them to thrive in a more productive environment. When you visit our booth, you'll have the opportunity to engage with some remarkable members of the LG team, each eager to share new perspectives and knowledge that can empower you to enhance your business endeavors with confidence.
VMblog: What is it that you like about the DISRUPT event? Why do you believe this is a much-needed event?
Addison: LG chose to be a Diamond sponsor of Disrupt 2024, because we understand the significance of the customer and employee experience in the modern workspace. In today's landscape, where end-users access their digital workspaces from virtually any location, ensuring an exceptional experience from their endpoint device is more crucial than ever. Organizations that do not prioritize user experience risk losing their best people to other companies or competitors. We believe that the LG and IGEL OS solution answers the call to this demand, and what better place to showcase our technology partnership than at the largest EUC event of 2024.
VMblog: What do you attribute to the growing success of End User Computing? Why has it become so popular lately?
Addison: The growing success of EUC can be attributed to its ability to address the evolving needs of modern businesses, including flexibility, cost efficiency, security, and facilitation of remote work and digital transformation.
The integration of advanced security technologies and best practices into EUC solutions has significantly improved the security posture, making them more appealing to organizations concerned about protecting their sensitive data and ensuring regulatory compliance.
The heightened emphasis on user experience in recent years, evident in both software and hardware development, has bolstered confidence in EUC. This heightened confidence stems from its capacity to deliver value to both users and businesses, fostering satisfaction, engagement, loyalty, and competitive advantage within the contemporary digital landscape.
VMblog: How do you and your solution help with the growth of the EUC market? Where does your technology fit?
Addison: LG's relentless focus on delivering high-quality, performance-driven, and energy-efficient cloud computing devices sets us apart in the industry. Our cloud endpoints are built with cutting-edge hardware and are designed to meet the rigorous demands of enterprise-grade virtualization environments.
We differentiate ourselves by offering a diverse range of endpoints that cater to various customer needs. Our thin clients provide robust performance for power users, creative professionals, and those requiring multiple displays. Organizations seeking streamlined, highly secure endpoints can look no further. Our cloud endpoints offer the versatility and mobility that users seek along with the secure OS of IGEL, enabling users to embrace the benefits of cloud based VDI.
The seamless integration of our hardware with IGEL's software ecosystem enhances the user experience and simplifies IT management, ultimately providing a superior solution for EUC customers.
VMblog: Where do you see the EUC market headed?
Addison: As we move into 2024 and beyond, LG Business Solutions is highly interested in the continued growth and evolution of the EUC and cloud computing landscape. Virtualization will become even more integral to businesses of all sizes, and organizations will increasingly look for solutions that optimize their virtual desktop experience, improve data security, and support remote workforces.
Furthermore, we closely monitor advancements in virtualization technologies, such as containerization and edge computing. These emerging trends have the potential to revolutionize how virtual desktops and applications are delivered, enabling even greater flexibility and efficiency for users and IT administrators alike.
In addition to technological trends, LG is also committed to sustainability and eco-friendly practices. We are actively exploring ways to make our EUC and cloud computing solutions more energy-efficient and environmentally friendly, aligning with the broader global effort to combat climate change and reduce carbon footprints.
