March 27, 2023

VMblog #DISRUPT23 QA: VMware Will Showcase Its New Apps on Demand Capabilities for VDI, DaaS, and Published App Environments

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Ready for DISRUPT 2023 in Nashville?  Will you be in attendance?  Make sure to visit with VMware.

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe.  The event takes place in Nashville, TN, April 3-5, 2023 at the Gaylord Opryland Resort & Convention Center Nashville.

Get started by reading this exclusive pre-show interview between VMblog and Terry Vaughn, Director DaaS Business Development at VMware.


VMblog:  To kick start things, give us a quick overview about the company.

Terry Vaughn:  VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Our solutions provide IT with multi-cloud services and management, enables developers and operators to build and operate modern apps, and empowers employees with secure access to apps from any device. 

VMblog:  Talk about your technology, what problems do you solve?  And how are you considered unique?

Vaughn:  Let's focus on End-User Computing and in particular desktop and app virtualization with VMware Horizon. Horizon is a modern platform for secure delivery of virtual desktops and apps across the hybrid cloud. Organizations use Horizon to deliver secure access to corporate apps and data. Instead of managing distributed physical desktops, IT can deliver and centrally manage virtual desktops and apps on any cloud with Horizon. Desktop and app virtualization accelerates and simplifies desktop and app deployments, while reducing IT costs. VMware's virtualization expertise provides Horizon unique benefits and best-in-class technologies that enable one-to-many provisioning and streamlined management of images, apps, profiles and policies. Our Blast Extreme protocol delivers an immersive, feature-rich user experience for end users across devices, locations, media and network connections. Enabled by enterprise-grade management capabilities and a deep VMware technology ecosystem, Horizon extends the digital workspace to all apps.

VMblog:  How do you partner with IGEL?  What does that partnership look like?  How long have you been a partner?

Vaughn:  IGEL and VMware are technology partners. We have had a long and powerful relationship that provides benefits for our joint customers. The natural intersection of desktop and app virtualization with edge OS for access helps our customers deliver VDI across edge devices. We have been sponsoring each other's conferences for years, where we showcase each other's innovation in the VDI, DaaS, and published app space. 

VMblog:  What do you plan to show off at your booth at DISRUPT 2023?

Vaughn:  We're excited to show off our new Apps on Demand capabilities for VDI, DaaS, and published app environments. Particularly for published app environments, VMware is reinventing published apps with Apps on Demand to help organizations reduce day 2 management time and infrastructure costs. By delivering apps to published app farms and hosts on-demand, apps only use host resources when they are actually being used by employees. This innovation allows IT to reduce the number of OS images they're managing, the time they're spending managing their farms, and the number of hosts they require to host apps. 

VMblog:  What is it that you like about the DISRUPT event?  Why do you believe this is a much needed event?

Vaughn:  Disrupt is one of the only dedicated EUC conferences and it's great to have the brightest industry minds in one place. Customers and partners come to see the latest innovations in EUC, to network and build relationships, and get hands-on-training. There's nothing like it in the EUC space. 

VMblog:  What do you attribute to the growing success of End User Computing?  Why has it become so popular lately?

Vaughn:  End User Computing is all around us 24/7. As user, apps, and devices multiple, customers face new challenges in management, and look towards vendors like us to solve those challenges. We've seen an uptick in interest in EUC technologies lately because of the trend of remote and hybrid work. VDI, DaaS, and other EUC technologies are perfect for those types of use cases that are top of mind for our customers. 

VMblog:  How do you and your solution help with the growth of the EUC market?  Where does your technology fit?

Vaughn:  VMware is a pioneer in the EUC market, inventing VDI almost 15 years ago. Since then, we have expanded our portfolio to help customers with published apps, DaaS, unified endpoint management, workspace security, and digital employee experience. With remote and hybrid work front and center, we combine our technologies into our Anywhere Workspace platform. As organizations leverage our Anywhere Workspace platform to empower their workforces, they can achieve successful outcomes for experience, security, and automation. 

VMblog:  Where do you see the EUC market headed? 

Vaughn:  We believe autonomous workspaces are the future of EUC. Operational efficiency is a top IT priority for EUC teams. Autonomous workspaces combine automation with data sciences (think AI/ML, API and orchestration, and ecosystem services) to help IT with data-driven outcomes for security, management, and experience. Our Anywhere Workspace platform enables self-configuring, self-healing, and self-securing that allow IT to deliver autonomous workspaces. 

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.













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