VMblog:  As a VMworld 2018 sponsor, how can people find you this year?  

Henning Volkmer:  We're easy to find in booth 2007 on the left side of the hall from the main entrance, and of course everything's orange for added visibility. We're bringing a big team with big new ideas to help our customers innovate.

VMblog:  Is there anything unique about this year's booth setup?  Do you have a theme? 

Volkmer:  We're all about space this year. We think that really speaks to the kind of innovation we help our customers accomplish, they are always pushing beyond current boundaries and frontiers and we're right there with them to ensure that they can print whenever they need to connect digital and analog workflows or just provide a really easy to use human interface to their applications. 

VMblog:  Can you give readers a few reasons why your product or service is considered unique? 

Volkmer:  For one, ThinPrint is the exclusive supplier of print technology to VMware. ThinPrint is also an Airwatch Partner with it's ThinPrint Mobile Print that offers enterprise grade printing and print management for iOS and Android devices than can easily be managed by an EMM solution like Airwatch.

With VMware's Workspace One offering ThinPrint is uniquely positioned to support all use cases, requirements, environments and devices. 

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth this year?  What should attendees expect to see and hear at your booth?

Volkmer:  Only a little bit, we have a couple great things planned and I don't want to spoil the big reveal at the show but I am confident that those who have known ThinPrint for a while will be impressed by the work we've done to introduce a new angle how printing supports our customers innovation.

Those who don't know us as well will appreciate the comprehensive portfolio of private and public cloud print solutions that support centralized printing as well as server-less printing, connects remote site printing without VPNs, enables SaaS and DaaS companies to achieve faster growth and better margins, and enables companies innovate more easily.

VMblog:  How does your company and product fit within the VMware ecosystem?

Volkmer:  ThinPrint is a key piece of the ecosystem. Printing is the easiest to use human interface for IT and the primary connection between digital and analog workflows and since the introduction of virtual desktops by VMware ThinPrint has provided simply the best printing experience.

Today ThinPrint has a much more comprehensive offering that supports any innovate scenario a VMware customer can think of to improve security, improve efficiency and reliability and reduce costs. 

VMblog:  What are you looking forward to most at VMworld this year?

Volkmer:  I am always looking forward to seeing old friends, making new ones and having great conversations around technology and innovation and seeing what everyone else brought to the event. 

VMblog:  What would you say to prospective attendees who are thinking about attending VMworld but aren't sure if it's worth it or not?

Volkmer:  Few events offer such a comprehensive experience and view across the technology industry along with a tight knit community. Whether you know exactly what you need to do in the next 12 month or you're looking for new trends to innovate for your company, VMworld will have interesting content for you.

VMblog:  What do you hope to come away with from exhibiting at VMworld?

Volkmer:  That's easy. Hopefully we can help even more businesses innovate.

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Volkmer:  We have the most awesome t-shirts yet and we're giving away one LEGO Saturn V rocket every day as well as some other fun Star Wars themed LEGO pieces.

VMblog:  Finally, do you have any tips for first time attendees of VMworld that you'd like to share?

Volkmer:  Be hands on, network, ask questions, find out what you need to see in person and what's available online later. There's way more interesting content than there is time so try to develop a game plan. Also have fun!