August 08, 2016

VMworld 2016 Q&A: Unitrends Will Showcase Its Portfolio of Continuity Solutions at Booth 1459

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What Does Unitrends Have Planned for VMworld 2016? 

As part of VMblog's live VMworld 2016 coverage coming up in a few weeks, we're in the process of working up our schedules to make sure we can see and learn as much as possible when the show kicks off.  And we're extremely excited to visit the Solutions Expo!  But with so many vendors exhibiting, how do you know which booths to visit and who to get on your schedule?

One of the companies on my "must see" list is Unitrends.  They are a market leader when it comes to enterprise-level cloud-empowered business continuity solutions.  And if you want to get to know them better, you could always try out their free backup and recovery software being provided to the virtualization community.  Unitrends Free is free backup software that quickly deploys as a virtual appliance in VMware vSphere and Microsoft Hyper-V environments.  More about the company:

Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical, and cloud solutions provides adaptive protection for organizations globally. To address the complexities facing today’s modern data center, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualization.

Read our exclusive pre-show interview with Unitrends to learn what they have planned for the upcoming VMworld 2016 event.

Unitrends Logo 

VMblog:  As a VMworld 2016 sponsor, how can people find you this year?  

Unitrends:  Unitrends will be directly across the aisle from VMware in booth 1459 - you won't be able to miss us. We are a Gold sponsor with a 20x30 booth. There will be over 20 Unitrends employees in attendance this year - engineers, product managers, sales associates, reseller channel managers, and a number of execs.

VMblog:  Wow, sounds fantastic!  Anything interesting or unique about this year's booth setup?  Do you have a theme?

Unitrends:  #VMHotShot

We'll have an exciting game that attendees can play to win top prizes, featuring our favorite IPA from Unitrends customer DogFish Head Brewery during the hall crawl, and a limited edition t-shirt designed by @Stephen_Bliss, Senior Artist with Rockstar Games who established the highly recognizable style of Grand Theft Auto.  Attendees will want to stop by early in the show to pick up - we are pretty confident that we won't have any left near the end of the show. (

VMblog:  If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?

Unitrends:  Unitrends is trusted by IT Leaders and Pros who know that in today's digital world protecting their ideas and keeping their business running is non-negotiable. To address the growing volume and value of digital information, our award winning portfolio of Continuity Solutions enables customers to capitalize on cloud economics, reduce their overall spend on IT, and have 100% confidence in the recovery point to come. Unitrends' Continuity Solutions are backed by a customer support team that consistently achieves a 98% satisfaction rating and are sold through a community of thousands of expert technology partners, service providers and resellers worldwide. Visit

VMblog:  Give readers a few reasons why your product or service is considered unique?

Unitrends:  Unitrends offers complete disaster recovery and business continuity solutions. Whether you just want to backup locally, replicate to a second location, including the cloud, or include disaster recovery as a service in your data protection strategy, Unitrends has you covered, and the best part is that you have one vendor to work with for all of your continuity needs.

VMblog:  How does your company and product fit within the VMware ecosystem?

Unitrends:  Unitrends virtual appliance can be deployed on VMware, and we also protect over 250 Oss, hypervisors, applications... including VMware.  This means that no matter whether you're wholly virtualized, or still have some legacy physical systems that you want to protect, Unitrends has you covered.

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Unitrends:  An awesome, limited edition t-shirt designed by @Stephen_Bliss, Senior Artist with Rockstar Games who established the highly recognizable style of Grand Theft Auto. (

VMblog:  Does your company have any speaking sessions during the show?  

Unitrends:  Mark Campbell, Unitrends CTO, will be presenting on behalf of Unitrends. He will be discussing "Evaluating Tradeoffs in Reducing and Eliminating Downtime Inside and Outside of the Software Defined Data Center"

VMblog:  Are you guys throwing or involved with any type of party during the week of the event?

Unitrends:  Booth 1459 will be the place to unwind during the Hall Crawl on Tuesday evening. We'll have specialty brews from DogFish Head Brewery, a Unitrends customer, and some fun games going on in our booth.

We will also be having a cocktail reception for existing and prospective reseller partners. To request an invite, email This email address is being protected from spambots. You need JavaScript enabled to view it.


Make sure to get Unitrends on your must see list at VMworld 2016 - Visit them at booth #1459 and learn about their award-winning portfolio of Continuity Solutions.  And don't forget to stop by during the Hall Crawl for an IPA or swing by early and get one of those killer T-Shirts that will surely go fast! 

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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