VMblog: As a VMworld 2016 sponsor, how can people find you this year?
Zadara: This year, we'll have a 10x20 booth with about 7 of our team members in attendance. We will be giving continuous presentations throughout the show, and we're located at booth #854. So come by and visit with us.
VMblog: Is there anything interesting or unique about this year's booth setup? Do you have a theme?
Zadara: The theme is "Always aligned with your changing world." In uncertain times (e.g., Presidential elections, Brexit, etc.), the markets, the industries and businesses need to be flexible and agile. Zadara Storage aligns with your needs.
VMblog: If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?
Zadara: With Zadara Storage you can't make a mistake. You can try before you sign up. You can sign up and disengage without penalty. You can scale up/down as needed. You can change the "personality" of the storage as-needed. There are no limitations.
VMblog: Why should a VMworld attendee add you to their MUST SEE list?
Zadara: The storage market is in a dramatic transition from CapEx to OpEx storage. Zadara is a leader in this market. You need to stop by and learn how you can have flexible, agile storage-as-a-service anywhere(cloud, on-premise or hybrid), with any data type (Block, File, Object), and with any protocol (FC-SCSI, iSCSI, iSER, NFS, CIFS, S3, Swift).
VMblog: Why is VMworld a must sponsor event for your company?
Zadara: We know this is one of the biggest industry events of the year and provides great exposure for our brand. It also provides great networking opportunities alongside other IT executives and experts, and key decision-makers and influencers in the storage industry.
VMblog: Attendees are always on the look out for a good trade show tchotchke. Are you guys giving away anything special or interesting this year?
Zadara: We are giving away literature backpacks.
VMblog: Do you have any speaking sessions this year during the show?
Zadara: Nelson Nahum, Zadara Storage CEO, will be speaking at the SiliconAngle Cube. Details to come.
VMblog: What are you guys looking forward to most at VMworld this year?
Zadara: We launched a new product and enhanced many features of our offerings in Spring 2016. We are excited to demo these features to a large audience of key industry experts.
VMblog: What would you say to prospective attendees who are thinking about attending VMworld but aren't sure if it's worth it or not?
Zadara: It's a great opportunity to network and discover up-and-coming companies in the industry as the show is always very well attended.
VMblog: If you don't mind me asking, what does event success look like to you?
Zadara: First, we look forward to networking with some of the industry’s brightest and most forward-thinking minds. The show is always a great think-tank of industry leaders and gives us excellent feedback on industry trends. Second, we are excited to share our Storage-as-a-Service solutions with key decision makers. As the market continues to transition from traditional CapEx storage to OpEx as-a-service models, Zadara Storage is taking a leading position in this rapidly growing segment. Finally, we are looking forward to simply networking and having fun. The show is always a great event.
I don't think you guys will have a problem with any of those goals. Attendance at this year's VMworld 2016 US event is expected to be up there again like the last couple of years. And with that many interested people, Zadara should look forward to a number of fantastic conversations at their booth and should have no problem getting their brand out there in front of the right people.
I'm definitely looking forward to visiting with the Zadara Storage team at VMworld 2016 to see what's new. And also, to check out their literature backpack giveaway!