August 18, 2023

#VMwareExplore 2023 Q&A: Datamotive Will Showcase Its Hybrid, Multi-cloud Full-workload Portability Platform

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Ready for VMware Explore 2023?  Are you attending the show?  If so, make sure to get Datamotive on your MUST SEE list.

VMware Explore 2023 is back!  And this year, the show is moving to Vegas, taking place at the Venetian Convention and Expo Center, August 21-24, 2023.

Get ahead of the game by reading this exclusive pre-show interview between VMblog and Yogesh Anyapanawar, Co-Founder and CEO at Datamotive.


Datamotive Logo 

VMblog:  If you were giving a VMware Explore attendee a quick overview of the company, what would you say?  How would you describe the company?

Yogesh Anyapanawar:  Datamotive is an enterprise workload portability company that enables the seamless movement of entire workloads across and between public and private clouds with a flat recovery time of 10 minutes irrespective of the cloud, as well as the application or its size.. The company comes to market with a patented solution that protects organization's IT infrastructure for cross-hypervisor disaster recovery, ransomware recovery and workload mobility in a hybrid, multi-cloud environment.

VMblog:  What made your company sponsor VMware Explore this year?  Why is this a must sponsor event for your company?

Anyapanawar:  VMware is a leader in the hybrid multi-cloud computing space. Datamotive's solution addresses the full workload portability problem in the hybrid multi-cloud computing market . Datamotive enables seamless secure and non-intrusive movement of workloads across public and private clouds with recovery SLA of 10 minutes, which is a requirement for many organizations who are also attending this event.

VMblog:  Is this your company's first time sponsoring this event?  If so, why this year?  If not, what keeps you coming back to this event?

Anyapanawar:  Yes, this is the first time Datamotive is sponsoring the U.S. event. We were one of the sponsors for the VMware Explore event in Singapore last year. Following our recent funding round, we are expanding extensively in North America and intend to use the VMware platform to showcase our strengths in the business continuity and cloud mobility space.

VMblog:  Can you give us the high-level rundown of your company's technology offerings?  What kind of message will an attendee hear from you this year?

Anyapanawar:  Datamotive has brought to market a hybrid, multi-cloud full-workload portability platform. Full-workload probability is defined as the ability to replicate entire workloads (OS, platform, application, configurations and data) from any cloud to any other cloud, natively, securely and non-intrusively. 

What is an immediate benefit to our customer is flat recovery SLA of 10 minutes irrespective of the target cloud and the application (including its size), no matter what the application size isDatamotive enables cross-cloud disaster recovery and migration, essentially eliminating the need for a DR site to use the same platform as its production/primary site, and allowing organizations to choose which cloud platform to use. The Datamotive replication engine enables online, agentless, incremental and WAN-optimized replication, while the recovery engine enables native full-workload recovery with an SLA of 10 minutes.

VMblog:  Talking about your product solutions, can you give readers a few examples of how your offerings are unique?  What are your differentiators?  What sets you apart from the competition?

Anyapanawar:  Our offerings include Easy Migrate and Easy BCP. Easy Migrate enables organizations to migrate 50% faster, minimize service disruption with its 10-minute recovery SLA and test migrations prior to the cutover, maintaining the compliance and regulatory controls on the migrated workloads with 100% data consistency.

With Easy BCP, Datamotive addresses all three BCP needs: disaster recovery, snapshot management and point-in-time recoveries with only oneset of replicated data. Datamotive reduces the risk of any kind of data loss and or data theft by 70%. Organizations can consolidate their hybrid cloud disaster recovery into a single site, reducing  operational cost by 50% The Datamotive technology leverages only native snapshot storage during steady state DR replication and eliminates any need for compute, and network resources, significantly reducing DR sites costs and contributing to sustainability targets of today's organizations. There a quite a few differentiators with Datamotive, but an important one for our customers is that Datamotive also allows incremental reverse replication in hybrid environments, i.e. while doing a ‘switchback' operation, Datamotive will only bring back the delta changes, reducing egress costs, and more importantly, the time and effort required to return to normal operations.

VMblog:  What specifically does your company offer a VMware shop or a VMware implementation?  What problems do you solve for them?

Anyapanawar:  Datamotive's efforts align with VMware's vision to make hybrid cloud adoption easy, seamless, and secure.

With Datamotive, organizations with VMware environments can now:

  1. Seamlessly and securely bring workloads back into a VMware environment from any other private and public cloud.
  2. Obtain a public cloud for their VMware workloads
  3. Secure near-shore or far-shore point-in-time recoveries
  4. Enable cloud disaster recovery (DR) for their VMware workloads
  5. Consolidate their hybrid, multi- cloud business continuity needs on one platform

VMblog:  How does your company work with VMware?  Where do you fit within the VMware ecosystem?

Anyapanawar:  Datamotive is a VMware Technology Partner.

VMblog:  VMware Explore has typically been a launching platform for new products from their partner network. At VMware Explore, will your company be announcing anything new?  If so, can you give us a sneak peek?  Or, have you launched anything new recently that you can spotlight for us?

Anyapanawar:  VMware Explore is the first major U.S. industry event for us. We will be demonstrating for attendees how to achieve full-workload portability, enabling moving workloads among public and private clouds with a recovery SLA of 10-mins irrespective of workload type and size. We will be talking about our hybrid cloud migration and disaster recovery use cases. We will also preview our snapshot management, point-in-time recoveries and ransomware recovery features. With these features via a single replication of workloads, Datamotive will enable a different paradigm for business continuity where workloads are protected in their entirety and can be recovered natively on any target platform. With this, organizations can reduce the risk of data loss and data theft by almost 70% without any comprising the SLA, all from a single view. 

VMblog:  VMware gets the big stage to deliver their message during the keynote sessions.  If you were giving the keynote, what big topics would you discuss?  What big changes or trends do you see taking shape in the industry for 2023 and beyond?

Anyapanawar:  For some time now, we know that hybrid cloud strategy will be how cloud and cloud technologies will be consumed. Many organizations are quite ahead in this journey while several are yet to start. Understanding the importance of portability is key in offering organizations a smooth, successful hybrid cloud adoption. The synergy between FinOps and workload portability becomes important since organizations must not only assess the financial implications of operating in the cloud but also ensure that workloads can be efficiently moved and managed across various cloud providers. Taking in consideration that Gartner has been mentioning "cloud portability" for a few years now as a potential solution to seamless operation in the cloud, the blend of financial optimization and workload portability could define success when it comes to navigating the cloud landscape.

We are confident that cloud portability is shifting from an option to a necessity for organizations. In the light of the current cost pressures, a solution that delivers portability along with security features in a cost-effective format can be a real winner.

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.




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