July 21, 2023

#VMwareExplore 2023 Q&A: LG Electronics Will Showcase a Wide Array of Technology Solutions to Help With Cloud, IoT, EUC and VMware Technologies

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Ready for VMware Explore 2023?  Are you attending the show?  If so, make sure to get LG Electronics on your MUST SEE list.

VMware Explore 2023 is back!  And this year, the show is moving to Vegas, taking place at the Venetian Convention and Expo Center, August 21-24, 2023.

Get ahead of the game by reading this exclusive pre-show interview between VMblog and Aaron Addison, Strategic Alliance Leader, at LG Electronics, a company providing an expansive portfolio of IT solutions to support businesses across various industries, and key innovations which include cloud computing, business laptops, projectors and desktop monitors.

LG Logo 

VMblog:  If you were giving a VMware Explore attendee a quick overview of the company, what would you say? How would you describe the company?

Aaron Addison:  LG Electronics is a global leader in consumer electronics and business solutions. With a strong focus on innovation, we strive to make life better and more enjoyable for our customers worldwide. Our diverse product portfolio includes cutting-edge technologies. As a company, we are committed to delivering high-quality, reliable, and environmentally friendly products that enhance people's lives.

VMblog:  As a VMware Explore 2023 sponsor, what does that sponsorship look like? Will you have a large delegation at this year's event? Do you have a theme for your booth? Do you have anything interesting planned at your booth?

Addison:  As a sponsor at VMware Explore 2023, LG Electronics will have a prominent presence at the event. Our booth will be designed around an exciting theme that showcases the convergence of technologies and how they integrate seamlessly into modern lifestyles. We have some intriguing products on display where attendees can tap in and interact with our products to get a real feel for a modern EUC experience in their environments.

VMblog:  What made your company sponsor VMware Explore this year? Why is this a must-sponsor event for your company?

Addison:  VMware Explore is an essential event for LG Electronics as it provides a platform to connect with industry professionals, thought leaders, and potential customers worldwide. It allows us to demonstrate our latest advancements, share our vision for the future, and gain valuable insights into the ever-evolving technology landscape. This sponsorship aligns perfectly with our commitment to staying at the forefront of innovation and networking with key players in the virtualization and cloud computing industry.

VMblog:  Is this your company's first time sponsoring this event? If so, why this year? If not, what keeps you coming back to this event?

Addison:  LG Electronics has long supported VMware events, and we have sponsored VMware Explore in previous years. We find immense value in participating due to its opportunity to engage with a diverse audience, foster meaningful partnerships, and gain a more profound knowledge of emerging trends in the virtualization space. Our continued participation is a testament to the significance we place on this event.

VMblog:  What are you most interested in seeing or learning at VMware Explore?

Addison:  As an LG Electronics representative, I'm excited to witness the latest virtualization and cloud computing technologies advancements. I'm also eager to learn from industry leaders and experts how these innovations can be leveraged to create more innovative and connected experiences for our customers.

VMblog:  Can you give us a high-level rundown of your company's technology offerings? What kind of message will an attendee hear from you this year?

Addison:  LG Electronics offers a wide array of technology solutions designed to enrich everyday life, from state-of-the-art Cloud connected products that embody innovation and excellence. Our message at VMware Explore 2023 will focus on how LG's cutting-edge technologies seamlessly integrate into modern lifestyles, creating a more connected, efficient, and enjoyable world for our customers.

VMblog:  Talking about your product solutions, can you give readers a few examples of how your offerings are unique? What are your differentiators? What sets you apart from the competition?

Addison:  LG Electronics stands out through its relentless pursuit of innovation, premium quality, and sustainability. Our endpoint devices have set new standards for quality, providing the market with unparalleled user experiences. Additionally, LG's commitment to eco-friendly practices ensures that our products not only excel in performance but also have a positive impact on the environment.

VMblog:  What specifically does your company offer a VMware shop or a VMware implementation? What problems do you solve for them?

Addison:  LG Electronics offers a range of solutions that complement VMware environments, especially within the Internet of Things (IoT) context. Our cloud devices enhance productivity. LG has been laser-focused on providing customers with a seamless and intuitive digital environment, which improves their productivity. By partnering with and integrating various software applications into our devices, we have delivered a solution that automates repetitive tasks and streamlines workflows. Now, employees can work more efficiently and effectively, leading to increased productivity in their work environment. This integration with VMware enhances connected devices' overall efficiency, management, and security, making daily tasks more convenient for users.

VMblog:  How does your company work with VMware? Where do you fit within the VMware ecosystem?

Addison:  LG Electronics collaborates with VMware through strategic partnerships and integrations to ensure our cloud devices can seamlessly connect with VMware's virtualization and cloud infrastructure. By leveraging VMware's expertise, we can optimize the performance and compatibility of our products, delivering enhanced value to our customers.

VMblog:  VMworld has typically been a launching platform for new products. At VMware Explore, will your company be announcing anything new? If so, can you give us a sneak peek? Or, have you launched anything new recently that you can spotlight for us?

Addison:  While I cannot reveal specific announcements beforehand, LG Electronics has a history of using platforms like VMware Explore to showcase our latest innovations. We constantly strive to push the boundaries of technology and improve our products continuously. Attendees can expect exciting demonstrations and presentations that highlight our cutting-edge developments. Swing by our booth and chat with one of our sales team members. You might learn something NEW!

VMblog:  VMware gets the big stage to deliver their message during the keynote sessions. If you were giving the keynote, what big topics would you discuss? What big changes or trends do you see taking shape in the industry for 2023 and beyond?

Addison:  If I were delivering the keynote, I would focus on the future of employees and the pivotal role technology plays in shaping our daily lives. I would discuss the increasing convergence of AI, IoT, and cloud computing and how these trends will revolutionize employee experiences across various industries. Additionally, I'd highlight the importance of sustainability in technology, emphasizing LG Electronics' commitment to eco-friendly practices and their impact on our product development.

VMblog:  Are you giving away any prizes at your booth or participating in any prize giveaways?

Addison:  Yes, LG Electronics is excited to engage with attendees through various activities and prize giveaways at our booth. We'll offer attendees opportunities to win exciting widgets and a few gadgets and experience the latest technologies in our product lineup firsthand.

VMblog:  Is your company sponsoring any type of party or get-together during the event?

Addison:  As a sponsor, LG Electronics is committed to enhancing the overall experience for attendees. While we may not be hosting a party ourselves, we'll actively participate in collaborative events and networking opportunities during VMware Explore 2023.

VMblog:  Finally, do you have any advice for attendees of the show?

Addison:  For attendees, my advice would be to make the most of this incredible opportunity to connect with industry peers, experts, and sponsors like LG Electronics. Engage in meaningful conversations, attend insightful sessions, and explore the latest technologies on display. Take advantage of this platform to learn, network, and soak up as much information as possible.

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.




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