March 12, 2024

KubeCon + CloudNativeCon Europe 2024 Q&A: Will Showcase How Open 360 Transcends Traditional APM and Observability Tools

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Ready for KubeCon + CloudNativeCon Europe 2024?  Attending the show?  Make sure to visit with

KubeCon + CloudNativeCon Europe takes place March 19-22, 2024 in Paris, France.

Read this exclusive interview between VMblog and Asaf Yigal, Co-Founder and CTO,, provider of Open 360, the industry’s most easy-to-use, cost-efficient observability platform. Logo 

VMblog:  If you were giving a KubeCon attendee a quick overview of the company, what would you say?  How would you describe the company?

Asaf Yigal: delivers the easy-to-use and cost-effective observability today's organizations need to ensure the optimal performance of their cloud-native applications and infrastructure. With advanced analytics and AI enabling unified visibility into Kubernetes, serverless and microservices architectures, the Open 360TM Platform turns observability from a high-cost, low-value burden into a high-value, cost-efficient enabler of better business outcomes.

By combining and extending familiar, powerful and relevant open source capabilities across logs, metrics and traces, backed by purpose-built data and cost optimization, and OpenTelemetry-based data collection, Open 360 transcends traditional APM and observability tools to address today's pervasive issues of cost, complexity and scale.

For more information, visit

VMblog:  How can attendees of the event find you?  What do you have planned at your booth this year?  What type of things will attendees be able to do at your booth? 

Yigal: will be at booth #H24 at KubeCon + CloudNativeCon. We'll have a demo of Kubernetes 360, t-shirts and a chance to enter to win one of three Nintendo Switch Lites! And I will also be at the booth.

VMblog:  Have you sponsored KubeCon + CloudNativeCon in the past?  If so, what is it about this show that keeps you coming back as a sponsor?

Yigal:  At, we're seeing a very fast pace of adoption for Kubernetes-at this point, it's even outpacing cloud adoption, with companies running on-prem fully adopting Kubernetes in production.

Why are companies going in this direction? Kubernetes provides additional layers of abstraction, which helps create business agility and flexibility for deploying critical applications. At the same time, those abstraction layers create additional complexity for observability.

Merely understanding what's running in every cluster, node or pod is one of the top Kubernetes monitoring challenges. Things are moving all the time. The days of installing an application on a server and calling it a day are over. Now, the application is installed in a pod, and can be run in a place where it can be dynamically moved from one node to another, or dynamically extended, and reduce the number of pods in capacity.

Flexibility is driving complexity here. We're seeing an increased security challenge due to the uncertainty of what's actually running inside. meets the needs of these challenges with Kubernetes 360, which allows teams to maintain central visibility into their application performance to speed troubleshooting. With Kubernetes 360, teams can:

  • Unify all Kubernetes data to monitor health and performance
  • Go from zero to full Kubernetes observability in a few easy steps
  • Connect the dots across different signals to troubleshoot faster than ever
  • Use cloud-native integrations to dynamically monitor orchestrated services
  • Identify, investigate and communicate Kubernetes security issues
  • Tame noisy data and high costs with smart data optimization

VMblog:  What do you attribute to the success and growth of this industry?

Yigal:  Today, the massive popularity of Kubernetes has resulted in an explosion of observability data. Teams need more efficient and cost-effective solutions for observability. Traditional APM solutions are not designed for these complex, distributed architectures. Modern IT environments require a shift to thinking of observability first with proactive monitoring and alerting as opposed to a reactive approach to observability leaving developers fighting fires as they wade through mountains of inconsequential data.

VMblog:  Do you have any speaking sessions during the event?  If so, can you give us the details?

Yigal:  Yes, I will explain how software developers can make the most out of Generative AI and LLMs in their Kubernetes observability strategies in my Lightning Talk, "Demystifying Kubernetes Observability with Generative AI and LLMs," as a part of Observability Day on Tuesday, March 19, 2024, at 4:15pm at Level 7.1 | Room A. Be sure to catch it!

VMblog:  What kind of message will an attendee hear from you this year?  What will they take back to help sell their management team and decision makers?

Yigal:  Management teams likely already know that their developers or SREs are overwhelmed by the task of performing observability on increasingly complex microservices-based environments. And it's quite likely they're feeling the financial punch that comes with overly complex observability solutions sorting through data sets that continue to expand. Attendees of KubeCon + CloudNativeCon in Paris can discover a manageable and powerful solution for their observability Now powered with AI/ML solutions to alert them not only to issues they know to look for, but also to unpredictable anomalies-this saves developers time and helps teams reach SLOs more efficiently.

VMblog:  Can you double click on your company's technologies?  And talk about the types of problems you solve for a KubeCon + CloudNativeCon attendee.

Yigal:  Open 360TM is the industry's most easy-to-use, cost-efficient observability platform. It unifies log, metric and trace analytics. It's called Open 360 because it provides a 360-degree view of application and infrastructure health and performance, and it's built around the leading open source observability technologies, including OpenSearch, OpenTelemetry, Prometheus and Jaeger.

Effortless to deploy, scale and manage, the cloud-native SaaS platform integrates with an existing stack and handles the entire data pipeline, seamlessly scaling up and down as data volumes change. Open 360's high availability architecture can withstand any load and any burst. Being multi-cloud and multi-region keeps the platform flexible, and it is SOC2, HIPAA, PCI and GDPR compliant.

Kubernetes 360 is a capability that unifies logging, metrics and traces in a single dashboard, purpose-built for applications deployed in Kubernetes environments. By doing this, Kubernetes 360 addresses the pervasive challenges introduced by the technology's inherent flexibility while offering customers the best user experience when it comes to troubleshooting.

App 360 is a centralized interface for visualizing and investigating application performance. App 360 unifies key capabilities including distributed tracing, service topology and services analysis to provide full visibility into application health and performance.

VMblog:  Besides visiting the booth, is there anything else you'd like to share with attendees?

Yigal:  Yes, on March 27 we're hosting a free webinar to help people running Kubernetes in production debug issues faster by tackling the challenge of monitoring and troubleshooting. After seeing a demo of Kubernetes 360 at the booth, people can take it a step further by attending the webinar. (Registration page)

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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