October 28, 2019

KubeCon 2019 Q&A: Solo.io will Focus on Cloud-Native Applications and Service Mesh; And Helping Organizations Connect End Users to Applications and Application Services at Booth SE28

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Are you attending KubeCon 2019 in San Diego in November?  If so, I invite you to add Solo.io to your MUST SEE list of vendors.

KubeCon 2019 is shaping up to be a fantastic event!  And the number of sponsoring vendors at this year's show is extremely impressive as the show continues to grow in scope and size!  One of the companies that will be on VMblog's MUST SEE list this year at the event is Solo.io.  Solo.io is a software company that helps organizations adopt and operate innovative cloud native technologies like microservices, serverless and service mesh. They have open source and commercial technology like Gloo, a modern Envoy Proxy based API Gateway, Squash for debugging microservices, GlooShot for chaos engineering and Service Mesh Hub for installing, discovery and operation of any service mesh.

Read this exclusive pre-show interview between VMblog and Betty Junod, VP Marketing of Solo.io, to learn what they have planned for the upcoming KubeCon North America 2019 event and why you need to visit their booth.

VMblog:  As a KubeCon 2019 sponsor, how can people find you at the show?

Betty Junod:  Solo.io is a startup sponsor at this year's KubeCon North America - our booth SE28 is located in Ballroom 6AB. You can find us on your way to the Cloud Native swag store. We're also sponsoring EnvoyCon and ServiceMeshCon which are part of the Monday co-located events that week.

VMblog:  Is there anything interesting or unique about your booth?  Is there a theme this year?

Junod:  Our theme focuses on cloud-native applications and service mesh and how we can help organizations connect their end users to their applications and the application services to each other safely. Once connected, what are the new possibilities in leveraging this application network to improve application health and resilience. You'll see this in the demos at our booth and in the talks our team is giving at KubeCon, ServiceMeshCon and EnvoyCon.

VMblog:  Does your company have any speaking sessions during the show?  If so, can you give us the who, what, when and where?

Junod:  We do.  Here are the details:

Monday Nov 18 @1:20 PM

This session is featured at the first inaugural ServiceMeshCon, a co-located event that is the day before KubeCon conference officially kicks off. Christian Posta's talk titled "The Truth About the Service Mesh Data Plane" will discuss the role of the data plane and how to approach selecting components for your environment based on the context of the application problem you are trying to solve. View the session details here https://sched.co/VQ3E

Monday Nov 18 @3:30 PM

Another co-located event at KubeCon / Cloud Native Con North America is EnvoyCon. Our talk titled "Solving Microservice Murder Mysteries with Envoy's Tap Filter" digs into how we can use Envoy Proxy as a way to potentially understand and debug failures in microservices applications. Check out the session details https://sched.co/Uxwa

Thursday Nov 21 @ 2:25 PM

Our field CTO, Christian Posta is jointly presenting a tutorial with Nic Jackson, developer advocate at HashiCorp titled "Service Mesh for the Developer Workflow" which looks at the utility of service mesh in helping developers build better, more resilient applications and improve their debugging workflow. You can add the session here https://sched.co/Uaeb

VMblog:  What are some of the reasons why you believe a KubeCon attendee should add you to their MUST SEE list?

Junod:  Our products are designed to complement your transformation journey, no matter where you are -- whether you are about to start a new microservices deployment, have a mix of application types and clouds, or have already standardized on Kubernetes, service mesh, and are running in production.

Our approach helps developers and operators connect and secure their diverse application environment (serverless, monoliths, microservices) together so they can connect any end user to any service running anywhere with the desired behavior and performance. That could be through Gloo, our Envoy Proxy based API gateway, Service Mesh Hub dashboard or application health toolkit. An area we are focusing on is providing new tools that help developers and operators test, debug and monitor these new applications because existing tools were not designed for multi-language, distributed environments.

VMblog:  Thinking about your company, give readers a few reasons why your product or service is considered unique.

Junod:  At Solo.io we love all things related to coud-native and distributed systems and we want to help other people be able to use these in their organizations without having to worry about lock-in or be forced to only use one vendor. We provide organizations with tools that are agnostic to application type, language, infrastructure, service mesh, because the reality is that many companies have very diverse IT portfolios and it will only grow as they add new technologies to their existing environment.

VMblog:  If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?

Junod:  Our vision is to help organizations transform in a way that takes advantage of your existing IT investments and allows you to integrate cloud-native architecture. From modernization to microservices applications to the adoption of service mesh and a new toolset to operationalize those applications, our technology allows your organization to change at a pace that is right for you.

VMblog:  How does your company and product fit within the container or cloud ecosystem?

Junod:  We are a company building products specific for cloud-native environments (aka microservices, service mesh) with popular projects in the CNCF landscape like Envoy Proxy and Kubernetes. Specifically we focus on how the application services are connecting together and helping organizations control, shape and secure that traffic.

VMblog:  What are you looking forward to most at this year's event?

Junod:  We are excited to be at our third KubeCon conference and this conference holds a special place in our history, having originally launched the company at KubeCon in December of 2018. We look forward to meeting all of the end user attendees, our friends in the ecosystem, lots of discussions about service mesh and Envoy Proxy and learning about the latest advancements in all the other projects and companies.

David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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