VMblog:  As a KubeCon 2018 sponsor, how can people find you at the show? 

Hedvig:  We are located in Booth S3 as a Silver Sponsor. We have a 8x8 booth and we are sending 7 attendees to the show to work the booth. 

VMblog:  If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?

Hedvig:  Scalable persistent storage is the next big problem to solve in the container world and Hedvig is bringing cloud-like enterprise-grade storage for containers. Hedvig's integrations with Kubernetes provide dynamic volume provisioning for containers and seamlessly moves storage as the containers move from one host to another. 

VMblog:  What are some of the reasons why you believe a KubeCon attendee should add you to their MUST SEE list?

Hedvig:  Compute, network, and storage are three core components of any infrastructure. Containers are targeting the compute layer optimization and Hedvig is solving the storage problem. Together, they can bring private/hybrid/multi cloud infrastructures to a reality.

VMblog:  Have you sponsored KubeCon before?  What about this event grabbed your attention?

Hedvig:  This is our first event and we believe this is the biggest Kubernetes conference in the US. Hedvig wants to be the de-facto container-native storage solution and from what we have noticed in the market, Kubernetes is leading the container orchestration solutions. Hedvig is aiming to learn the future of storage requirements in the container world from the attendees.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth?  What should attendees expect to see and hear at your booth?

Hedvig:  Attendees should look for the simplicity and flexibility of Hedvig's storage solution. They will realize Hedvig has been providing a container-native storage solution for a few years already and our customers are already successfully running Hedvig in production for a long time.

VMblog:  Thinking about your company, give readers a few reasons why your product or service is considered unique. 

Hedvig:  Our mission is to make enterprise storage cloud-easy. Traditional as well as new storage solutions are not able to provide the flexibility needed by modern workloads. These workloads are hybrid in nature from multiple perspectives. They consist of varying workload profiles, executed in multiple locations, and need to be always ON. Hedvig brings the cloud-like simplicity to storage consumption and web-like scalability to all enterprise workloads.

VMblog:  How does your company and product fit within the container or cloud ecosystem?

Hedvig:  We were the first certified storage plugin published in the Docker store. Hedvig provides dynamic volume provisioning for Docker, Kubernetes, Mesosphere, and RedHat OpenShift. This enables container ecosystem to take a giant leap forward in delivering production-ready stateful containers.

VMblog:  What are you looking forward to most at this year's event?

Hedvig:  We want to convey Hedvig's potential as container-native storage. We also want to understand what the attendees' expectations from any given persistent storage solution for containers are.

VMblog:  What do you think we need to do collectively as an ecosystem to strengthen the industry?

Hedvig:  We need to add as many open standards as possible for compute, network, and storage so that all the vendors can easily support container infrastructure and end users can avoid vendor lock-ins.

VMblog:  What do you hope to come away with from exhibiting at KubeCon?  What does event success look like to you?

Hedvig:  We want to find the customers looking to run production ready persistent workloads inside the containers.

VMblog:  Do you have any tips for first time attendees that you'd like to share?

Hedvig:  We would recommend first time attendees to clearly understand the different layers involved in a container infrastructure and how they interact with each other, so that they can find the right set of solutions for their projects.

VMblog:  Finally, attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Hedvig:  We are giving away some Hedvig branded umbrellas along with some branded T-shirts.