November 26, 2018

KubeCon 2018 Q&A: Binaris Will Showcase How to Evolve Beyond Kubernetes by Leveraging Serverless Functions at Booth S71 Share

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Are you attending KubeCon 2018 in Seattle in December?  If so, I invite you to add Binaris to your MUST SEE list of vendors. 

KubeCon 2018 is shaping up to be a fantastic event!  And the number of sponsoring vendors at this year's show is impressive.  One of the companies on VMblog's MUST SEE list this year is Binaris.  They let you use serverless functions for apps.  Serverless functions let you build faster.  And Binaris serverless functions are fast and affordable, so you can run your APIs, backends and even real-time gaming and bidding engines.  You can deploy microservices as Binaris functions and even chain them together without compromising user experience.  

Read this exclusive pre-show interview between VMblog and Binaris to learn what they have planned for the upcoming KubeCon North America 2018 event and why you need to visit their booth.


VMblog:  As a KubeCon 2018 sponsor, how can people find you at the show?

Binaris:  The Binaris team will be waiting for KubeCon attendees at booth S71. This Silver-level: 8′ (w) x 8′ (d) booth is located at the right wing of the exhibit hall, few steps away from Cisco Lounge. At least 7 team members will be staffing our unique B&W booth. Come and say hello.

VMblog:  Is there anything interesting or unique about your booth?  Do you have a theme?

Binaris:  For KubeCon 2018, the Binaris booth is focusing on the next step in the Cloud Native computing. Our theme is "evolving beyond Kubernetes" by leveraging Serverless functions.

VMblog:  If an attendee likes what they see and hear at your booth... what message about your product can you send them back with to sell their boss on your technology?

Binaris:  Attendees should come visit our booth to learn about the unique advantages of using Serverless Functions to do more, faster. Binaris functions can meet the performance and scalability requirements typically associated with Kubernetes implementations. The Binaris programming model keeps cloud infrastructure out of the way so developers can focus on adding business value.

VMblog:  What are some of the reasons why you believe a KubeCon attendee should add you to their MUST SEE list?

Binaris:  In the Binaris booth, attendees will be able to get a sneak peak at the next step in the cloud native application platform evolution. Attendees who want to spend less time configuring Kubernetes pods and setting up service discovery will find the abilities of Binaris functions highly exciting.

VMblog:  Have you sponsored KubeCon before?  What about this event grabbed your attention?

Binaris:  We are excited to sponsor KubeCon for the first time. We believe KubeCon is the best place to meet people who are as passionate about the future of cloud computing as much as we are.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth?  What should attendees expect to see and hear at your booth?

Binaris:  In Binaris, we have spent the last two and a half years re-thinking the cloud native compute stack. We think functions are the right programming model for the next wave of cloud innovation. Visitors to our booth will get a sneak peek at the Binaris functions beta release and learn more about achieving the scale and performance of Kubernetes at a fraction of the cost.

VMblog:  Thinking about your company, give readers a few reasons why your product or service is considered unique.

Binaris:  There are many providers of Serverless function and Kubernetes based cloud platforms. Binaris functions offers a viable, unique alternative to Kubernetes applications by providing a fast, scalable and easy to use function based cloud environment.

VMblog:  How does your company and product fit within the container or cloud ecosystem?

Binaris:  In an era of hyper-competitive cloud ecosystem and of ever-increasing amounts of data collected by myriad devices there is a need for a fast and easy to implement platform. More than ever before, developers need to be able to focus on solving business problems rather than on configuring and managing infrastructure. With Binaris, cloud developers can deliver applications quickly without the need to worry about operating any part of their infrastructure.

VMblog:  What are you looking forward to most at this year's event?

Binaris:  We are looking forward to engaging with the Kubernetes and Cloud Native application community members in our booth this year. We want to learn about their struggles and discuss opportunities to help.

VMblog:  What would you say to prospective attendees who are thinking about attending KubeCon but aren't sure if it's worth it or not?

Binaris:  KubeCon attendees have an opportunity to be a part in one of the most fundamental shifts in the computing industry. Cloud technology is transforming computing into a utility that is available to everyone across the globe. KubeCon is an opportunity to interact with other members of this revolution, see how it's going and what is coming next.

VMblog:  What do you think we need to do collectively as an ecosystem to strengthen the industry?

Binaris:  As members of the cloud infrastructure community we share an obligation to our customers. We need to keep aspiring to make cloud computing accessible to everyone by striving to reduce costs, share best practices in security and design patterns.

VMblog:  What do you hope to come away with from exhibiting at KubeCon?  What does event success look like to you?

Binaris:  We would like to come out of KubeCon with a deeper understanding of how customers build and operate Kubernetes and Cloud Native applications. We would also want to create new connections and meet potential customers.

VMblog:  Do you have any tips for first time attendees that you'd like to share?

Binaris:  As first-time sponsors, we would only ask attendees to come visit our booth and learn more about the next stage in cloud-native application development.

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Binaris:  Attendees can expect some cool, Seattle appropriate giveaways in the Binaris booth. Come visit to find out!


Last modified on November 26, 2018
David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.


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