May 18, 2017

CitrixSynergy 2017 Q&A: Bitdefender Showcases New Bitdefender Hypervisor Introspection Security Technology at Booth 307

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citrix synergy 2106 QA

Are you attending Citrix Synergy 2017 in Orlando, FL?  If so, I invite you to add Bitdefender to your MUST SEE list of vendors.

Bitdefender is a global security technology company that delivers solutions in more than 100 countries through a network of value-added alliances, distributors and reseller partners. Since 2001, Bitdefender has consistently produced award-winning business and consumer security technology, and is a leading security provider in virtualization and cloud technologies. Through R&D, alliances and partnership teams, Bitdefender has elevated the highest standards of security excellence in both its number-one-ranked technology and its strategic alliances with the world's leading virtualization and cloud technology providers. 

Read this exclusive pre-show interview between VMblog and Bitdefender to learn what they have planned for Citrix Synergy 2017.


VMblog:  As a Citrix Synergy 2017 sponsor, tell us about your booth and sponsorship this year.

Bitdefender:  As a Gold Sponsor at Citrix Synergy 2017, the 20x20 Bitdefender booth (#307) will be home to 15 Bitdefender executives, engineers, and marketing representatives. Bitdefender and Citrix engineers will co-host hourly sessions, focused on targeted attacks in data centers.

VMblog:  And is there anything interesting or unique about this year's booth setup?  Do you have a theme? 

Bitdefender:  This year's booth theme is all about security for data centers against advanced and sophisticated attacks, presenting a technology developed in collaboration with Citrix. The main attraction will be Hypervisor Introspection, which leverages the hypervisor to offer unparalleled visibility and insight into memory-based attack techniques employed by advanced threats. The technology is unique in the security industry, guaranteeing the integrity of in-guest running applications. 

Our VP of Enterprise Solutions, Harish Agastya, and our Senior VP of Enterprise Sales & Marketing, Vincent Schiavo will also be available for interviews and discussions on how advanced attacks on data centers can be prevented and why Bitdefender's new technology - Hypervisor Introspection - is a game-changer in the industry. 

VMblog:  What message should an attendee take back with them to their boss after visiting your booth? How can they internally sell your technology?

Bitdefender:  The key message or takeaway after visiting the Bitdefender booth should be that you can now fight back against advanced threats, by leveraging a new layer of security from which no sophisticated attack can hide, while maintaining operational excellence and high consolidation ratios. 

VMblog:  And why should a Synergy attendee add you to their MUST SEE list?

Bitdefender:  Bitdefender will offer hourly booth sessions, some in collaboration with Citrix - covering the danger of attacks today and how you can stay safe. Each session will be followed by a prize draw for all attendees - a LEGO® Star WarsTM Millennium FalconTM set. At the Bitdefender booth, participants can also witness demos of today's most dangerous attacks and how they can be prevented with the technology showcased by Bitdefender. Booth visitors will also receive exciting giveaways based on their interaction with our booth members. 

The increased sophistication of today's advanced threats have made companies and organizations susceptible to data breaches that affect a company's reputation and financial stability, and remain undetected for long periods. With current security technologies unable to bridge the gap between security and isolation, Bitdefender Hypervisor Isolation is the only security technology that can detect an advanced attack before it actually compromises your organization's security. Better yet, it works alongside your existing security solutions, with minimum performance impact on your workloads. 

VMblog:  Is this your first Synergy event as a sponsor? If not, what keeps you coming back for more?  

Bitdefender:  This is not the first time Bitdefender has sponsored the Citrix Synergy event. We come back year after year because we are close Citrix partners and, together, we strive to keep virtual infrastructures safe from attacks. Also, Citrix Synergy has a perfect audience to showcase our solutions, consisting of IT professionals and decision makers who understand both the threat landscape and the technical aspects of security technologies. 

VMblog:  What do you like most about sponsoring Citrix Synergy?  

Bitdefender:  The level of engagement in terms of IT professionals is something that we value most at Citrix Synergy. It's a great opportunity for us to present cutting-edge security technologies, and allow security professionals to test them first-hand. We also enjoy partnering with Citrix in activities for event attendees such as Learning Labs and booth presentations. 

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth this year?  

Bitdefender:  This year's main attraction at the Bitdefender booth (#307) and the Learning Lab we have prepared in collaboration with Citrix, is a new security technology named Bitdefender Hypervisor Introspection, which we are releasing for General Availability at the event. It's designed to scan raw memory by leveraging Citrix's Direct Inspect API from the hypervisor, to detect and prevent advanced threats that employ memory manipulation techniques to compromise and gain persistency on the targeted victim. 

VMblog:  Give readers a few reasons why your product or service is considered unique. 

Bitdefender:  Our solution presents a unique advantage against targeted attacks that endpoint security solutions lack. Scanning at the hypervisor level, with no in-guest agents, gives us a unique edge against attacks such as WannaCry, which Hypervisor Introspection effectively prevented for all its current users. 

No other security technology can scan raw, unaltered memory from outside the operating system to identify memory manipulation techniques employed by advanced and sophisticated attacks. All current security technologies rely on an in-guest security approach to defend VMs, while Hypervisor Introspection is completely agentless. 

VMblog:  How does your company and product fit within the Citrix ecosystem?

Bitdefender:  Bitdefender Hypervisor Introspection has been designed to work directly with Citrix's Direct Inspect APIs, perfectly integrating Citrix XenServer to secure any and all virtual workloads. It is an ideal solution to protect XenApp and XenDesktop from threats associated with targeted attacks, while maintaining workload performance and easy management. 

VMblog:  What are you looking forward to most at this year's event?

Bitdefender:  At this year's event, we're looking forward to showcasing a couple of success stories that we've had with our new Hypervisor Introspection technology, particularly in how it can detect notorious APTs - APT28, Wild Neutron - or the recent WannaCry attack.

VMblog:  What would you say to prospective attendees who are thinking about attending Synergy but aren't sure if it's worth it or not?

Bitdefender:  This year, more than ever, we've seen an increase in sophisticated attacks aimed at companies, organizations, and government institutions to exfiltrate information while remaining undetected for as long as possible. It's important to attend this event to understand the increased number of threats that your workloads are exposed to every day and how you can tackle them through XenServer and Bitdefender. Until now, detecting these attacks was painstaking, with Bitdefender Hypervisor Introspection organizations will know the second an attacker tries compromise them, and also have the ability to block them. This technology is the missing link in terms of having a security layer that cannot be tampered with or manipulated with false information from advanced attacks.

VMblog:  What do you think we need to do collectively as an ecosystem to strengthen the industry?

Bitdefender:  Cooperation between security vendors, virtualization providers, and organizations is vital when building a comprehensive security strategy based on technologies designed to offer visibility and protection from advanced attacks, while maintaining operational excellence.

VMblog:  What do you hope to come away with from exhibiting at Synergy?  

Bitdefender:  Our main goal at the event is to raise awareness of how advanced and sophisticated attacks work and why, while also providing a unique solution designed specifically to detect and prevent them. It's vital to realize that we now have the technology that can defend data centers and virtual workloads from any form of memory manipulation attack (e.g. zero-days) aimed at corrupting VMs and bypassing in-guest security solutions.

VMblog:  Do you have any tips for first time attendees that you'd like to share?

Bitdefender:  The hypervisor is much more than just a tool for managing workloads, as it can now enforce security and offer unparalleled visibility into the VMs.

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

Bitdefender:  Those visiting the Bitdefender booth (#307) that attend the hourly presentations from both Bitdefender and Citrix engineers, can receive various giveaways, such as a LEGO® Star WarsTM Millennium FalconTM set.

Attendees who visit sponsor booths and other activities during the conference to gain points through their conference badge, will get the chance to win a Sony VR kit, donated by Bitdefender.

VMblog:  Does your company have any speaking sessions during the show?  If so, can you give us the who, what, when and where?


Last modified on May 22, 2017
David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, And co-founded, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.



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