VMblog:  Tell us a little bit about LG Electronics.  What should folks know?

Aaron Addison:  LG Electronics is a multinational electronics company headquartered in South Korea. The company was founded in 1958 and has since grown to become a leading manufacturer of a wide range of consumer electronics, home appliances, and mobile devices. In the End User Compute market, LG has been active in the development and manufacturing of computer monitors, all-in-one PCs, and thin client devices (cloud devices). These products are designed to provide high-quality desktop displays, efficient computing power, and secure access to virtualized desktops and applications. In recent years, LG has expanded its presence in the EUC market by introducing innovative new products and partnering with leading technology companies to deliver comprehensive EUC solutions. For example, LG has collaborated with VMware, Citrix, Imprivata and IGEL to develop and certify its cloud devices for use with their virtualization platforms. LG has also introduced a range of curved and ultrawide monitors that provide immersive computing experiences for end users. Overall, LG has grown in the EUC market by staying at the forefront of technology trends, leveraging its expertise in consumer electronics and display technology, and partnering with key players in the industry.

VMblog:  Talk about your technology.  What problems do you solve?  And how are you considered unique?

Addison:  LG's cloud client technology is designed to provide efficient and secure access to virtualized desktops and applications. LG cloud devices allow for greater security, easier management, and lower costs than traditional desktop computing. One of the critical problems that LG's cloud client technology solves is the challenge of providing reliable and secure access to virtualized desktops and applications. LG cloud clients are ideal for use cases where end users need access to a consistent computing environment, such as in call centers, hospitals, and other industries where data security and privacy are critical. LG's cloud client technology is unique in several ways. For example, LG offers various form factors and display options to suit different use cases and end-user preferences. LG's cloud devices also feature high-quality displays, efficient processors, and various connectivity options, including support for wireless networks and multiple desktop displays. Another unique aspect of LG's cloud client technology is its partnership with leading virtualization vendors such as VMware and Citrix. LG's thin client devices have been certified with these virtualization platforms, ensuring a seamless and secure computing experience for end users. Overall, LG's cloud client technology solves the challenges of providing safe and efficient access to virtualized desktops and applications while offering unique features and capabilities that set it apart from other thin client solutions.

VMblog:  How do you partner with IGEL?  What does that partnership look like?  How long have you been a partner?

Addison:  The LG Electronics partnership with IGEL is significant. All the LG devices within our cloud compute portfolio are certified IGEL READY devices ensuring a seamless and secure computing experience for end users. LG is the OG of the IGEL Ready program, as we were the very first OEM partner to participate in such a fantastic program.

VMblog:  What do you plan to show off at your booth at DISRUPT 2023?

Addison:  LG will showcase our lineup of All-in-One Cloud Devices and Mobile Cloud Devices - the perfect computing solution for the healthcare industry and SLED markets. We'll be highlighting a genuinely unique product within the EUC market. The LG 24" All-in-One Cloud Client with a built-in RFID reader. This device comes with a powerful quad-core processor for fast and efficient performance. But that's not all - this all-in-one cloud client also features a dual-band RFID reader built into the bezel, making it easy for hospital staff to quickly and effectively "tap and go" to ensure they can access patient information, medications, and equipment fast and accurately. This innovative technology allows healthcare providers to streamline workflows, reduce errors, and improve patient outcomes. So come and EXPERIENCE the benefits of the LG AIO dual-band RFID device, as we guarantee it will impress you.

VMblog:  What is it that you like about the DISRUPT event?  Why do you believe this is a much-needed event?

Addison:  Disrupt is a powerful way to connect people. It allows the EUC community to meet, engage, and form long-lasting personal and professional relationships where information and ideas can be shared with like-minded people. It's crucial we stay on top of our game in the EUC community, so by attending Disrupt 2023 you'll get a glimpse into the latest trends and technologies IGEL and LG offer. Take your chance to get a sneak peek into what the future holds.

VMblog:  What do you attribute to the growing success of End User Computing?  Why has it become so popular lately?

Addison:  End User Computing (EUC) has become increasingly popular due to the rise of remote work and the need for secure, accessible, and user-friendly computing solutions. EUC provides a way for organizations to deliver virtual desktops and applications to their employees, allowing them to work from anywhere with an internet connection.

VMblog:  How do you and your solution help with the growth of the EUC market?  Where does your technology fit?

Addison:  LG cloud client solutions can play a crucial role in the growth of end-user computing. LG is one of the world's largest electronic manufacturers, and we're laser-focused on providing an incredible user experience from our devices while reducing management and maintenance costs for IT teams. One of the ways that LG cloud client solutions can help the growth of the EUC market is by enabling organizations to transition to cloud-based computing environments without the degradation of the employee experience.

VMblog:  Where do you see the EUC market headed? 

Addison:  The EUC market is expected to grow as remote work becomes more prevalent and organizations prioritize flexibility, security, and ease of use for their employees. Emerging technologies such as edge computing and 5G networks may also impact the market; therefore, LG plans to be at the forefront to ensure our customers receive the highest-quality and reliable technology on the market.