August 23, 2017

VMworld 2017 Q&A: ControlUp Showcases New Features from ControlUp V7 at Booth 1725

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Are you attending VMworld 2017 in Las Vegas, NV?  If so, I invite you to add ControlUp to your MUST SEE list of vendors. 

With so many vendors exhibiting at VMworld, how do you know which booths to visit and who to get on your busy schedule?  One of the companies on VMblog's list this year is ControlUp.  ControlUp offers a powerful, yet easy-to-use ITOps analytics and management platform.  ControlUp helps ITOps teams to monitor, analyze and directly remediate problems in their on-premises, hybrid cloud and cloud infrastructures.

Read this exclusive pre-show interview with ControlUp to learn what they have planned for the upcoming VMworld 2017 event. 

ControlUp Logo 

[ Also Read: All Your Datastores In One Place With ControlUp V7 ] 

VMblog:  As a VMworld 2017 sponsor, how can people find you this year?

ControlUp:  Booth 1725,  10*20 in size, Bronze level sponsor.  ControlUp will have a team of 10 manning the show.

VMblog:  Is there anything unique about this year's booth setup?

ControlUp:  On the fun part we will be showcasing the life of a sysadmin in a very cool VR movie using samsung gear - you gotta give it a try! 

As usual we will give live demos showcasing ControlUp V7 (our latest release). We will be unveiling exciting new capabilities such as:

  • IT analytics as a Service

  • Our new powerful real time data store view

  • Cloud Integration Management with real-time costs and performance metrics for AWS cloud instances  

VMblog:  Can you give readers a few reasons why your product or service is considered unique?

ControlUp:  Our unique panoramic view of your entire virtual infrastructure, with built in troubleshooting capabilities and smart analytics and reporting.

VMblog:  Why should a VMworld attendee add you to their MUST SEE list?

ControlUp:  To see our latest upcoming version, which includes lots of great new features, such as a comprehensive Datastores view enabling fast identification and troubleshooting of storage related issues, an IT dashboard with a smart BI engine and more.

VMblog:  What do you like most about sponsoring VMworld?

ControlUp:  ControlUp was designed with its users in mind (virtualization sysadmins and architects from IT Ops teams) and it is being marketed and sold to these users. VMworld as a technical show first and foremost, as such it is a great opportunity for us to meet our users.  In addition the rise of VMware as a VDI player makes ControlUp even more relevant to participants.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth this year?

ControlUp:  All the new features expected in the upcoming V7, an exciting tour in the life of a sysadmin in VR and lots of surprises.  We will also be showcasing our new integration capabilities with VGPUs from Nvidia in the VM and the application level.

VMblog:  How does your company and product fit within the VMware ecosystem?

ControlUp:  VMware is one of the main components in any of our customers' ecosystems, and ControlUp allows VMware admins and Infrastructure staff to get much better control and visibility into their environments. ControlUp is also a proud sponsor of VMUG and will participate in four different VMUG events in the remainder of 2017.

VMblog:  What are you looking forward to most at VMworld this year?

ControlUp:  Showing off our new upcoming version, ControlUp V7, and meeting our customers!

VMblog:  You all have sponsored VMworld in the past.  How many times has it been?

ControlUp:  This is not ControlUp's first time at VMworld, this is our fourth consecutive year as a sponsor of the VMworld event in both the US and in Europe.  As VMware is an inseparable part of all our customers' infrastructure, we attend every year.

VMblog:  How has exhibiting at VMworld helped your company's bottom line?  

ControlUp:  We have seen a considerable amount of business as result of our regular attendance at VMworld.  We hope this trend will continue and even accelerate with the new V7 which has a broader appeal to all virtualization admins and use cases.

VMblog:  Do you remember your first VMworld event?

ControlUp:  It was a great show, there was a lot of partying and we learned a lot from our customers.

VMblog:  What would you say to prospective attendees who are thinking about attending VMworld but aren't sure if it's worth it or not?

ControlUp:  If virtualization is a big part of your business, you have to be there, or you'll be missing out on your customers and on many prospects which would bring you business.

VMblog:  What do you hope to come away with from exhibiting at VMworld?  

ControlUp:  Showing our customers and prospects how great our newest version is, and how much value ControlUp can bring to their organizations. Spreading the word even further about how ControlUp can add value to organizations. Staying in touch with our customers and meeting new prospects.

VMblog:  Do you have any tips for first time attendees of VMworld that you'd like to share?

ControlUp:  It's a big show so be sure to know what you're looking for and search for those vendors who have that kind of offering. Go to as many sessions as you can, these are usually technically deep and will provide a lot of value.

VMblog:  Attendees always enjoy a good trade show tchotchke.  Are you guys giving away anything special or interesting this year?

ControlUp:  Yes, we will be giving away ControlUp branded footballs.

VMblog:  Does your company have any speaking sessions during the show?  If so, can you give us the who, what, when and where?

ControlUp:  We will have a session at the VMworld Solutions Exchange Theater, Monday 8/28 11:50-12:15 titled "Combining Host and Guest Metrics to Troubleshoot and Manage Virtual Environments"  with live demo, presented by ControlUp CTO Yoni Avital.

Also, we will be holding a talk at the NVIDIA Theater, Booth #531, Monday 8/28 at 2:45 PM "Real-time Visibility for NVIDIA GRID GPUs".

VMblog:  Are you guys throwing or involved with any type of party during the week of the event?

ControlUp:  Not this year.

Last modified on August 23, 2017
David Marshall

David Marshall has been involved in the technology industry for over 19 years, and he's been working with virtualization software since 1999. He was able to become an industry expert in virtualization by becoming a pioneer in that field - one of the few people in the industry allowed to work with Alpha stage server virtualization software from industry leaders: VMware (ESX Server), Connectix and Microsoft (Virtual Server).

Through the years, he has invented, marketed and helped launch a number of successful virtualization software companies and products. David holds a BS degree in Finance, an Information Technology Certification, and a number of vendor certifications from Microsoft, CompTia and others. He's also co-authored two published books: "VMware ESX Essentials in the Virtual Data Center" and "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and acted as technical editor for two popular Virtualization "For Dummies" books. With his remaining spare time, David founded and operates one of the oldest independent virtualization news blogs, VMblog.com. And co-founded CloudCow.com, a publication dedicated to Cloud Computing. Starting in 2009 and continuing all the way to 2016, David has been honored with the vExpert distinction by VMware for his virtualization evangelism.

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